Work
Walmart
Expanding the way America sees style at Walmart
Walmart has long been known for low prices, across apparel, home and beauty. But where the retailer wins in savings, it historically falters in quality perceptions.
What many customers don’t realize is that Walmart has been investing in truly stylish private brands and inventory. As economic uncertainty draws more shoppers into stores, Walmart had an opportunity with new and established shoppers alike to build awareness and trust in their surprising array of quality style offerings.
As creative and strategic partners, we were challenged with the question: How can America’s most ubiquitous, value-driven retailer become a coveted style destination?
“Find the things you love” takes a first-of-its-kind approach to defining style at Walmart: centering real people, not runways.