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Kate Spade
Celebrating a new season, with “Time to Spring”
Spring is a time for renewal, reinvention and awakening. Especially in New York.
Known for the brand’s bold approach to color and optimism, Kate Spade embarked on a journey to celebrate the city’s arrival of spring with its first brand campaign in years, going beyond seasonal marketing to creatively encapsulate a larger essence around everyday joy.
With oversized green puffers popping and blossoming into flowers under the first rays of sun, ”Time To Spring” symbolizes the collective exhale of New Yorkers as the city revels in sunshine, which features “Everything Everywhere All at Once” star Stephanie Hsu.
