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  • Work

    Stackabl

    Turning Waste Into Wonders

    Reimagining what’s possible with what’s already there, design studio, STACKLAB, partnered with 20th Century furniture aficionados, Maison Gerard, develop an innovative system for creating furniture without waste. Their groundbreaking design tool allows customers to create their own beautiful, modular furniture from high quality recycled materials.

    Our challenge was to create a name and brand that is equally high-end and high-tech, capturing the full appeal of this future-facing design system and the storied companies behind it.

    Inspired by the customizable functions of the technology, we came up with the name Stackabl—a simple, yet clever remix of STACKLAB. The artful identity complements the name, incorporating modular elements that are grounded in the dynamic principles of experiential design.

    Felt chair with Stackabl logo embedded on screw
    3 stackabl poster designs
    3 examples instagram posts for Stackabl' artist chair collaborations
    gif of branded tape and a certificate of authenticity
    woman with branded tote bag featuring stackabl logo
    Stackabl awards articles as displayed on iphone

    Work

  • WNBA logo

    WNBA

    Asserting the WNBA’s rightful place in culture

  • MLS Next Pro

    MLS Next Pro

    Defining a new league to elevate North American soccer

  • Uber

    Infusing social impact into Uber’s business strategy

  • American Express

    Democratizing premium membership for small businesses

  • Anonymous

    Crafting a more inclusive approach to innovation

  • Andscape Billboard: Andscape, where blackness is infinite.

    Disney

    Launching a global media platform where Blackness is infinite

  • Kate Spade

    Dreaming up a perfect day in the park for Kate Spade’s spring campaign

  • Spotify

    Directing a promising new offering for Spotify

  • Terry Tsiolis

    Reframing beauty for Terry Tsiolis’ collection of open studio portraits