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    Kate Spade

    Establishing the modern era of a New York classic

    Kate Spade wanted to revitalize its iconic brand in a way that honored its heritage, but with a modern twist. Kate Spade has always been known for a certain style of creative optimism—and a distinctive color green and boldness has been at the heart of the brand since day one. SYLVAIN was brought in as a creative partner to establish the next manifestation of the brand, helping Kate Spade resonate with a new generation of consumers. In collaboration with Kate Spade this came to life through a design system rooted in simple graphic elements and a dynamic campaign announcing it to the world.

    The system is green with possibilities—stripes, dots, and ribbons, too—a tactile visual experience designed to pop and delight with its flexible graphics, all made to inspire living color fully.

    “We’ve Got A Thing For Green”—a modern invitation to experience the unexpected every day with fresh eyes. Inviting everyone to be inspired by green today and always.


  • Beautycon

    Reviving a cultural force in beauty

  • The Information

    Evolving a trusted tech insider into a widespread authority

  • American Express

    Democratizing premium membership for small businesses

  • illustrated animation of a ball bouncing on a winding path

    Tech Equity Collective

    A Google initiative accelerating Black genius everywhere

  • Uber

    Infusing social impact into Uber’s business strategy

  • MLS Next Pro

    MLS Next Pro

    Defining a new league to elevate North American soccer

  • Stackabl

    Turning waste into wonders

  • The Mom Project

    Reflecting the full potential of moms at work

  • WNBA logo


    Asserting the WNBA’s rightful place in culture

  • Andscape Billboard: Andscape, where blackness is infinite.


    Launching a global media platform where Blackness is infinite

  • Spotify

    Directing a promising new offering for Spotify

  • Terry Tsiolis

    Reframing beauty for Terry Tsiolis’ collection of open studio portraits

  • Anonymous

    Crafting a more inclusive approach to innovation