Dreaming up a perfect day in the park for Kate Spade’s spring campaign
One of the most beloved fashion brands was looking for a fresh outlook for their impossibly whimsical and spirited spring collection. In developing the narrative for this magical campaign, we wanted to tell the story of what an ideally spontaneous spring day looks like in New York City. How could we capture this ethereal collection in all its flutter and glory?
Inspired by the delight of a day in the park, we crafted a spring campaign that captures the joy of a spontaneous spring day in New York City and solidifies Kate Spade’s place as one of the city’s most iconic fashion brands.