“We’ve Got A Thing For Green”—a modern invitation to experience the unexpected every day with fresh eyes. Inviting everyone to be inspired by green today and always.
Work
Kate Spade
Establishing the modern era of a New York classic
Kate Spade wanted to revitalize its iconic brand in a way that honored its heritage, but with a modern twist. Kate Spade has always been known for a certain style of creative optimism—and a distinctive color green and boldness has been at the heart of the brand since day one. SYLVAIN was brought in as a creative partner to establish the next manifestation of the brand, helping Kate Spade resonate with a new generation of consumers. In collaboration with Kate Spade this came to life through a design system rooted in simple graphic elements and a dynamic campaign announcing it to the world.
The system is green with possibilities—stripes, dots, and ribbons, too—a tactile visual experience designed to pop and delight with its flexible graphics, all made to inspire living color fully.