![Our research uncovered the needs of small business owners as we explored their attitudes toward the “freemium” model.](/work/american-express/amex_3_10_hu0a97b25cf96eea805d7a1ba7a595c4f6_1311002_3200x0_resize_q90_linear.jpg)
Our research uncovered the needs of small business owners as we explored their attitudes toward the “freemium” model.
![](/work/american-express/amex_4_huc09a5cdcf403416db403c805db544ea0_3300175_3200x0_resize_q90_linear.jpg)
One of the freemium concepts we developed was focused on giving SMBs a 30,000 foot snapshot of their business.
![This freemium concept was based on a rotating suite of services aimed at giving small businesses an invite-only taste of what AMX offers.](/work/american-express/amex_6.png)
This freemium concept was based on a rotating suite of services aimed at giving small businesses an invite-only taste of what AMX offers.
![](/work/american-express/amex_7-alt_hu4efc58c8e04c07399d2a263a5f4afac5_1979286_3200x0_resize_q90_linear.jpg)