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  • Work

    The Information

    Evolving a trusted tech insider into a widespread authority

    As The Information approached its tenth year in business, the maverick in cutting-edge tech news faced a pivotal moment in its evolution. How could the brand propel itself beyond its Silicon Valley origins to become the single most valued source for information about all that technology is disrupting? The Information wanted to create and drive the next era of tech news, marked by new verticals, expanding and changing audiences, and innovative formats. How could The Information shift from tech insider to widespread authority?

    This rebrand couldn’t just be a visual facelift—it needed to symbolize and pave the way for a larger business shift reflective of its founder’s ambitious vision for continued growth.

    Our process

    “The logo mark features a new, sharper ‘I’ with a slash demonstrating how we give leaders in tech and finance an edge—focusing on all of what they need to know and nothing they don’t."

    Jessica Lessin, CEO and Founder

    The Information Logo and Monogram lockup
    Close up of The Information app icon mocked up on an iphone screen
    Person holding a phone displaying a news article on The Information app
    GIF of The Information merch, including tote, pencils and a notebook
    The Information monogram over brand pattern on office wall

    Work

  • Beautycon

    Reviving a cultural force in beauty

  • Kate Spade

    Launching the iconic, new Dakota bag

  • American Express

    Democratizing premium membership for small businesses

  • illustrated animation of a ball bouncing on a winding path

    Tech Equity Collective

    A Google initiative accelerating Black genius everywhere

  • Uber

    Infusing social impact into Uber’s business strategy

  • MLS Next Pro

    MLS Next Pro

    Defining a new league to elevate North American soccer

  • Stackabl

    Turning waste into wonders

  • The Mom Project

    Reflecting the full potential of moms at work

  • Kate Spade

    Establishing the modern era of a New York classic

  • WNBA logo

    WNBA

    Asserting the WNBA’s rightful place in culture

  • Andscape Billboard: Andscape, where blackness is infinite.

    Disney

    Launching a global media platform where Blackness is infinite

  • Spotify

    Directing a promising new offering for Spotify

  • Terry Tsiolis

    Reframing beauty for Terry Tsiolis’ collection of open studio portraits

  • Anonymous

    Crafting a more inclusive approach to innovation