Evolving a trusted tech insider into a widespread authority
As The Information approached its tenth year in business, the maverick in cutting-edge tech news faced a pivotal moment in its evolution. How could the brand propel itself beyond its Silicon Valley origins to become the single most valued source for information about all that technology is disrupting? The Information wanted to create and drive the next era of tech news, marked by new verticals, expanding and changing audiences, and innovative formats. How could The Information shift from tech insider to widespread authority?
This rebrand couldn’t just be a visual facelift—it needed to symbolize and pave the way for a larger business shift reflective of its founder’s ambitious vision for continued growth.
“The logo mark features a new, sharper ‘I’ with a slash demonstrating how we give leaders in tech and finance an edge—focusing on all of what they need to know and nothing they don’t."