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    Launching a global media platform where Blackness is infinite

    Disney and ESPN came to us with ambitions to expand their content platform, The Undefeated, beyond sports in order to meaningfully connect with a rising generation of Black Gen Z and Millennials.

    The Undefeated team had big ambitions for expansion—from moving into new mediums to covering a broader range of Black stories—but they needed a pointed, inspiring vision to galvanize internal teams and new audiences. We were charged with the question: how do you build a global brand that embodies the full complexity of the Black experience?

    Andscape Billboard: Andscape, where blackness is infinite.

    Inspired by Blackness and its complements, contradictions, and complexities; the brand is a fluid manifestation of expansiveness, creating infinite space for families, artists, chefs, athletes, authors, heroes…and so much more.

    Image credits: AP Photo/Wilbur Funches, John Patrick Fletcher, Larry Hulst, Cheris May/Ndemay Media Group

    Andscape out-of-home posting: “Here we enter sections that beg to be identified and edified. Traversing the multitudes of hues and moods and moves that Black embodies.”

    The creative campaign honors the Black gaze, elevating the familiar nuances of shared experiences to an intimate invitation.


  • Beautycon

    Reviving a cultural force in beauty

  • Stephanie Hsu featuring on the Kate Spade Spring 2024 Campaign hero shot

    Kate Spade

    Celebrating a new season, with “Time to Spring”

  • The Information

    Evolving a trusted tech insider into a widespread authority

  • American Express

    Democratizing premium membership for small businesses

  • illustrated animation of a ball bouncing on a winding path

    Tech Equity Collective

    A Google initiative accelerating Black genius everywhere

  • Uber

    Infusing social impact into Uber’s business strategy

  • MLS Next Pro

    MLS Next Pro

    Defining a new league to elevate North American soccer

  • Stackabl

    Turning waste into wonders

  • The Mom Project

    Reflecting the full potential of moms at work

  • Kate Spade

    Establishing the modern era of a New York classic

  • WNBA logo


    Asserting the WNBA’s rightful place in culture

  • Spotify

    Directing a promising new offering for Spotify

  • Terry Tsiolis

    Reframing beauty for Terry Tsiolis’ collection of open studio portraits

  • Anonymous

    Crafting a more inclusive approach to innovation