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    Infusing social impact into Uber’s business strategy

    Always at the forefront, Uber wanted to re-examine the impact its business and products could have on the world. Sweeping events like the pandemic and social unrest were taking hold in their own backyard, magnifying their desire to take a fresh look at what social and environmental impact could mean for them. How could they leverage their business for good and use their core competencies to better serve their customers and communities?

    We were brought in to create a global impact strategy for Uber that would harness their capabilities as a global leader in mobility and delivery to do good in the world, and resonate with diverse local communities around the globe.

    In a world where access to movement is unequal, Uber needed an ambitious long-term vision to drive all impact initiatives.

    Our work is focused across 4 pillars: 01 Economic Empowerment; 02 Safety; 03 Sustainability; 04 Equity

    Our strategy pinpointed four key areas that deliver on the vision by supporting causes that matter most to global audiences.

    Using the United Nations Sustainability Development Goals, we identified which goals will help deliver on these four pillars.

    SDGs are a collection of 17 interlinked global goals designed by the United Nations General Assembly to be a “blueprint to achieve a better and more sustainable future for all.”

    We helped Uber write their 2021 global ESG report, identifying which goals will help them deliver impact across their four pillars.

    Uber notification displayed on iPhone: “Free rides to and from vaccine sites.”


  • Beautycon

    Reviving a cultural force in beauty

  • Kate Spade

    Launching the iconic, new Dakota bag

  • The Information

    Evolving a trusted tech insider into a widespread authority

  • American Express

    Democratizing premium membership for small businesses

  • illustrated animation of a ball bouncing on a winding path

    Tech Equity Collective

    A Google initiative accelerating Black genius everywhere

  • MLS Next Pro

    MLS Next Pro

    Defining a new league to elevate North American soccer

  • Stackabl

    Turning waste into wonders

  • The Mom Project

    Reflecting the full potential of moms at work

  • Kate Spade

    Establishing the modern era of a New York classic

  • WNBA logo


    Asserting the WNBA’s rightful place in culture

  • Andscape Billboard: Andscape, where blackness is infinite.


    Launching a global media platform where Blackness is infinite

  • Spotify

    Directing a promising new offering for Spotify

  • Terry Tsiolis

    Reframing beauty for Terry Tsiolis’ collection of open studio portraits

  • Anonymous

    Crafting a more inclusive approach to innovation