Infusing social impact into Uber’s business strategy
Always at the forefront, Uber wanted to re-examine the impact its business and products could have on the world. Sweeping events like the pandemic and social unrest were taking hold in their own backyard, magnifying their desire to take a fresh look at what social and environmental impact could mean for them. How could they leverage their business for good and use their core competencies to better serve their customers and communities?
We were brought in to create a global impact strategy for Uber that would harness their capabilities as a global leader in mobility and delivery to do good in the world, and resonate with diverse local communities around the globe.