Defining a new league to elevate North American soccer
MLS Next Pro is a new professional men’s soccer league that is accelerating the future of North American soccer. Bridging the gap between early player development and Major League Soccer, it provides a sought after space for promising athletes who are looking to advance to the next level.
Most intermediate sports leagues are seen as second-tier. We were brought in to change this paradigm, ultimately bringing to life a brand that is premium and sought-after.
The identity is dynamic and youthful, with a custom typeface that mimics movement on the pitch. The visual language is designed to live within streetwear culture, giving the players a badge they are proud to wear.