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Work
Defining a new league to elevate North American soccer
MLS Next Pro is a new professional men’s soccer league that is accelerating the future of North American soccer. Bridging the gap between early player development and Major League Soccer, it provides a sought after space for promising athletes who are looking to advance to the next level.
Most intermediate sports leagues are seen as second-tier. We were brought in to change this paradigm, ultimately bringing to life a brand that is premium and sought-after.
The identity is dynamic and youthful, with a custom typeface that mimics movement on the pitch. The visual language is designed to live within streetwear culture, giving the players a badge they are proud to wear.
Custom MLS Next Pro typeface developed in partnership with Daniel Quisek and Displaay.
Custom MLS Next Pro typeface developed in partnership with Daniel Quisek and Displaay.
Custom MLS Next Pro typeface developed in partnership with Daniel Quisek and Displaay.
Custom MLS Next Pro typeface developed in partnership with Daniel Quisek and Displaay.
