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  • Work

    MLS Next Pro

    Defining a new league to elevate North American soccer

    MLS Next Pro is a new professional men’s soccer league that is accelerating the future of North American soccer. Bridging the gap between early player development and Major League Soccer, it provides a sought after space for promising athletes who are looking to advance to the next level. 

    Most intermediate sports leagues are seen as second-tier. We were brought in to change this paradigm, ultimately bringing to life a brand that is premium and sought-after.

    The identity is dynamic and youthful, with a custom typeface that mimics movement on the pitch. The visual language is designed to live within streetwear culture, giving the players a badge they are proud to wear.

    MLS Scarf
    MLS Next Pro custom number animation
    Bus Shelter Ad: Philadelphia Union II VS FC Cincinnati 2
    MLS Next Pro: Embroidered Patch
    Soccer player: Beckham number 37
    MLS Next Pro wild postings: Next Pro, The New Era

    Work

  • WNBA logo

    WNBA

    Asserting the WNBA’s rightful place in culture

  • Uber

    Infusing social impact into Uber’s business strategy

  • American Express

    Democratizing premium membership for small businesses

  • Andscape Billboard: Andscape, where blackness is infinite.

    Disney

    Launching a global media platform where Blackness is infinite

  • Kate Spade

    Dreaming up a perfect day in the park for Kate Spade’s spring campaign

  • Spotify

    Directing a promising new offering for Spotify

  • Anonymous

    Crafting a more inclusive approach to innovation

  • Terry Tsiolis

    Reframing beauty for Terry Tsiolis’ collection of open studio portraits