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    hello@sylvain.co

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  • Work

    MLS Next Pro

    Defining a new league to elevate North American soccer

    MLS Next Pro is a new professional men’s soccer league that is accelerating the future of North American soccer. Bridging the gap between early player development and Major League Soccer, it provides a sought after space for promising athletes who are looking to advance to the next level. 

    Most intermediate sports leagues are seen as second-tier. We were brought in to change this paradigm, ultimately bringing to life a brand that is premium and sought-after.

    The identity is dynamic and youthful, with a custom typeface that mimics movement on the pitch. The visual language is designed to live within streetwear culture, giving the players a badge they are proud to wear.

    MLS Next Pro custom typeface alphabet

    Custom MLS Next Pro typeface developed in partnership with Daniel Quisek and Displaay.

    MLS Next Pro custom number animation
    MLS Scarf
    Bus Shelter Ad: Philadelphia Union II VS FC Cincinnati 2
    MLS Next Pro: Embroidered Patch
    Soccer player: Beckham number 37
    MLS Next Pro wild postings: Next Pro, The New Era

    Work

  • WNBA logo

    WNBA

    Asserting the WNBA’s rightful place in culture

  • Uber

    Infusing social impact into Uber’s business strategy

  • American Express

    Democratizing premium membership for small businesses

  • AND campaign animation

    Disney

    Launching a global media platform where Blackness is infinite

  • Kate Spade

    Dreaming up a perfect day in the park for Kate Spade’s spring campaign

  • Spotify

    Directing a promising new offering for Spotify

  • Anonymous

    Crafting a more inclusive approach to innovation

  • Terry Tsiolis

    Reframing beauty for Terry Tsiolis’ collection of open studio portraits