Work. 
What works changes from business to business. And over 16 years, we’ve worked with many: from big global organizations to hungry startups. Sometimes we create clarity and direction. Sometimes we provide a reinvention or redesign. Sometimes we invent new products and services. The list goes on. Most of our strategy work is confidential, but here’s a taste of what we can share.
Case Studies
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Etsy
Turning a much-loved marketplace into a catalyst for discovery and human connection
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Hinge
Re-energizing LGBTQIA+ daters through the subversion of “labels”
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WNBA
Reigniting the WNBA’s cultural resonance
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Walmart
Expanding the way America sees style at Walmart
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Kate Spade
Establishing the modern era of a New York classic
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Civic News Company
Revitalizing democracy through the power of local journalism
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Hilton
Pioneering a new class of hotels for Hilton that raises the standard on business travel
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MLS Next Pro
Defining a new league to elevate North American soccer
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Lower Eastside Girls Club
Channeling the collective power of girlhood for a New York institution
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Beautycon
Reviving a cultural force in beauty
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The Information
Evolving a trusted tech insider into a widespread authority
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Tech Equity Collective
Activating a new approach to accelerating Black genius everywhere
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Terry Tsiolis
Reframing beauty for Terry Tsiolis’ collection of open studio portraits
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American Express
Creating new pathways to demand for a 175-year-old industry leader
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Uber
Transforming business for a new era of impact
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Kate Spade
Celebrating a new season, with “Time to Spring”
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Disney
Launching a global media platform where Blackness is infinite
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Stackabl
Reimagining what’s possible with what’s already there
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Spotify
Directing a promising new offering for Spotify