Work
Hilton
Pioneering a new class of hotels for Hilton that raises the standard on business travel
For decades, business travel has played to the extremes of “value” and “luxury.” Hilton was eager to seize the gap in between by delivering a more elevated experience that was still within reach. Our challenge was clear: How do you create a new class of ‘select service’ hotels that is curated to serve the evolving lifestyles of modern business travelers? And, with competitors moving in quickly, how do you accelerate the conventional process to go to market in less than a year?
While business travel forces a detour on their growth journey, we built a balanced and uplifting experience where modern achievers can keep momentum and continue becoming their best.