Work

The Mom Project

Reflecting the full potential of moms at work

A job placement platform with a unique angle, The Mom Project represents a fresh vision—one that seeks to advance opportunities for working moms rather than downplay their potential. This two-sided talent platform was created to benefit both working moms and organizations looking to tap into this powerful and diverse workforce.

At a time when it was impossible to ignore the rising tensions for working parents, The Mom Project approached us to help encapsulate the value in co-creating work environments that make space for the flex, the hybrid, the home, and everything in between.

Traditionally, employers and employees are seen as opposite forces in this conversation, but how could we create a flexible, unifying language that resonates across both sides and avoids leaning into mom-centric tropes?

It takes a collaborative effort to make workplaces better for moms. The logo design is a manifestation of such a supportive community, with connected arches leaning on each other. We further developed the identity system to better reflect the many dimensions of moms at work with an inclusive brand voice and photography that features real life depictions.