About us. 

We’re a strategy and creative company making work that actually solves hard, high-stakes problems.

Work only works when it puts real truths to use. When it isn’t just strategy deckware or creative jazz hands, but follows through to solve real problems. What good is the work if it doesn’t raise bars, move needles, and ultimately, work?

So we don’t start with a creative solution. We start by asking questions: the hard ones about business, culture, people’s everyday lives. We think with feeling. We create with intention. All while bringing our individual peculiarities to bear in what we do.

That’s how we make work that works.

We make work that works

  • Developed portfolio strategy that drove increase from 7.6M to 13M+ paid subscribers
  • Overhauled architecture to drive clarity across 100+ global brands
  • Crafted a rebrand that prompted a $1B increase in player compensation and industry-recordbreaking $75M fundraise
  • Directly positioned a company for 3x market cap growth and a $29 billion acquisition
  • Developed campaigns that drove 100% perception improvement, beat internal benchmarks by 300-600%, and pushed sentiment above the category leader
  • Product and brand development for the most successful domestic beer launch of this century
  • Created 58 rice krispies sculptures that won countless superlative awards
  • And nearly 100% of clients came back for more work

Capabilities

Strategy

  • Positioning
  • Architecture
  • Innovation

Design

  • Visual Identity
  • Verbal Identity
  • Naming

Digital

  • Websites
  • Platforms
  • Experiences

Creative

  • Campaigns
  • Content
  • Experiential

Clients

  • ACLU
  • Amazon
  • American Express
  • Apple
  • BlackRock
  • Bloomberg
  • Booking.com
  • Chanel
  • Chobani
  • Diageo
  • Disney
  • Electronic Arts
  • Etsy
  • General Motors
  • Google
  • Hilton
  • Hinge
  • IKEA
  • The Information
  • Kate Spade
  • LES Girls Club
  • Lucky Brand
  • Meta
  • Milk Makeup
  • MLS
  • MoMA
  • NBA
  • Netflix
  • The New York Times
  • Olaplex
  • One & Only Resorts
  • Paramount
  • PepsiCo
  • Resy
  • Spotify
  • TAIT
  • Uber
  • Walmart

Offices

  • New York

    Local time

    176 Grand Street, 3rd Fl.
    New York, NY 10013
    United States

    +1 646 564 2455

  • Richmond

    Local time

    217 W. 7th Street
    Richmond, VA 23224
    United States

    +1 804 203 8540

  • Amsterdam

    Local time

    Keizersgracht 62-64
    1015 CS Amsterdam
    Netherlands

    +31 20 708 4560

  • Los Angeles

    Local time

    An extremely top secret, undisclosed location

Team

Leadership Chris Konya, Joey Camire, Margo Husted, Michael Ian Kaye, Renée Rauchut, Strategy Aaron Powers, Andrea Villena, Ben Cheney, Caroline Brinton, Chloe Sutter, Claire Choi, Clare Malone, Edouard N’Diaye, Eliza Hadjis, Emy Theodorakis, Fadé Akinsade, Ilana Bondell, Jennifer Shyue, Jess Vander, Joanne Bolens, Jonny Meyer, Judson Simpson, Julie Lubbers, Katie Driscoll, Kelly Adachi, Kelsy Postlethwait, Merideth Bogard, Michael Aroney, Rory Kolkman, Sheila Villalobos, Shannon Gerety, Sherzad Rahmatian, Trevor Larry, Design Courtney Perets, Cyra Cupid, Dan Abary, Daniel Edmundson, Marques Oden, Matthew Smith, Meg Forsyth, Michelle Belgrod, Nicole Cousins, Nora Mestrich, Olivia Konys, Ren McAslan, Yoon Joo Cho, Engagement David Yousif, Dorothy Smith, Emma Thomas, Kayla Hunsel, Les Jacobs, Leslie Kretz, Shiva Gharavi, Stef Miltiadou, Stephen Winkler, Tiffany Sia, Operations Alan Ho, Amanda Medina, Amy Waters, Cristofer Almanzar, Jillian Rosen, Katie Cowden, Kristy Jensen, Matt Schwartz, Natalie Berry, Rhonda Gray, Tony Vuong, Xahra Gilbert, Founder Emeritus Alain Sylvain