Overview
We Make New.
A strategy and design company creating new human and business value for theNow,
Solving for the most current and relevant cultural shiftsNovel,
Divergent and differentiating, making work that feels ownable and independent. andNext.
Envisioning what’s to come for businesses and brands moving forwardCapabilities
We collaborate to unstick the world from its ways and find paths forward for our partners and ourselves.
Clients
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ACLU
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Amazon
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American Express
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Apple
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BlackRock
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Bloomberg
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Booking.com
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Chanel
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Chobani
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Diageo
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Disney
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Electronic Arts (EA)
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Etsy
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General Motors
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Google
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Hilton
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Hinge
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IKEA
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The Information
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Kate Spade
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LES Girls Club
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Lucky Brand
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Meta
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Milk Makeup
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MLS
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MoMA
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NBA
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Netflix
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The New York Times
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Olaplex
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One & Only Resorts
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Paramount
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PepsiCo
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Resy
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Spotify
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TAIT
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Uber
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Walmart
Team
We are an eclectic band of misfits that apply our otherness to the pursuit of invention, betterment, and growth.
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Dan Abary
Design
Los Angeles
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Kelly Adachi
Strategy
New York City
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Fadé Akinsade
Strategy
New York City
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Rose Albanese
Strategy
New York
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Cristofer Almanzar
Operations
New York City
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Adraint Bereal
Design
New York City
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Natalie Berry
Operations
New York City
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Merideth Bogard
Partner, Strategy
Richmond
Merideth Bogard is a Partner at SYLVAIN. With a passion for patterns and decoding complex problems, Merideth has applied her natural strategic tendencies to transform brands at SYLVAIN for nearly a decade. Here, Merideth has led key brand and innovation development across a range of clients and industries including Chobani, PepsiCo, Google, Credit Suisse, Colgate Palmolive, Hilton and Airbnb. From managing global research that crosses multiple continents to building innovation pipelines that span 5-10 years, Merideth is constantly in pursuit of solutions to the dynamic challenges brands face today. Her Myers Briggs is an INTP - which definitely puts her on par with either Einstein or Ben Stein (both famous INTPs) so take your pick. -
Joanne Bolens
Strategy
New York City
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Ilana Bondell
Strategy
New York City
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Joey Camire
Co-Chief Strategy Officer
New York City
Joey is a Co-Chief Strategy Officer at SYLVAIN. After escaping from the world of neuroscience and psychology, Joey became part of the founding team at SYLVAIN in 2010. Here, he’s led innovation and brand strategy work for clients including Google, GM, Afterpay, Waze, VF Corp, Bloomberg and many more. Joey is, unavoidably, a systems thinker— assessing problems in context, making creative leaps, and intuitively connecting far flung dots. He approaches the gnarliest of challenges with a preternatural calm and focuses on the big picture. In addition, Joey serves as the host of SYLVAIN’s podcast, Critical Nonsense, and Editor in Chief of Progress Report, the non-traditional business intelligence platform created by SYLVAIN. He also spearheaded the production of our book The Dots, an in-depth study deconstructing influence for brands and institutions in contemporary culture, and our documentary Instafame, an exploration into the psychological impact of digital fame on young people. -
Ash Casper
Design
New York City
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Ben Cheney
Partner, Strategy
Richmond
Ben Cheney is a Partner at SYLVAIN. As part of the founding team, Ben has led long-term strategic engagements across a variety of clients and challenges—from future-focused product and service innovation, to brand strategy and design, to nebulous cultural explorations. Some clients include GM, American Express, Spotify, AB InBev, Google, and more. In every challenge, Ben strives for essentialism; identifying the elements that really matter and making them actionable and applicable for companies and their stakeholders. In his free time, Ben is tireless in his pursuit of CrossFit, and playing with his three kids. He’s also a dedicated denim enthusiast. -
YC
Yoon Joo Cho
Design
New York City
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Claire Choi
Strategy
New York City
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Katie Cowden
Partner, Operations
New York City
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Cyra Cupid
Design
New York City
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Gretchen Devero
Strategy
Amsterdam
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Katie Driscoll
Partner, Strategy
Richmond
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DE
Daniel Edmundson
Partner, Design
New York City
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Shannon Gerety
Strategy
New York City
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Xahra Gilbert
Partner, Operations
New York City
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Rhonda Gray
Operations
New York City
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Eliza Hadjis
Strategy
Richmond
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Alan Ho
Operations
New York City
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KH
Kayla Hunsel
Engagement
Amsterdam
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Margo Husted
CFO/COO
New York City
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LJ
Les Jacobs
Engagement
New York City
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Megan Jamieson
Strategy
Amsterdam
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Kristy Jensen
Operations
New York City
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Michael Ian Kaye
Chief Design Officer
New York City
As Chief Design Officer and Principal, Michael drives bold ideas with meticulous craft. He provides clear direction, ambitious vision and the cultural insights that drive teams and processes. He’s worked with brands across categories, including Target, Microsoft, Marriott, AB inBev/Stella Artois, Diageo, Oscar, IBM, Wired, Calvin Klein, IMG New York, Fashion Week and American Express. Michael specializes in culturally insightful strategies, dynamic marketing platforms and innovative creative executions that ground brands in culture and move them forward. He is most well-known for his iconic designs for Malcolm Gladwell’s The Tipping Point and Chuck Palahniuk’s Fight Club, which have left an indelible impression on American culture. -
Natalie Kilic
Engagement
New York City
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Rory Kolkman
Strategy
Amsterdam
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Chris Konya
Co-Chief Strategy Officer
Los Angeles
Chris Konya is a Co-Chief Strategy Officer at SYLVAIN. By applying a deep curiosity about human behavior and a desire to create surprising offerings, Chris helps brands envision their futures through innovation, brand and consumer-led strategy. At SYLVAIN, Chris leads key relationships with clients including Diageo, MoMa, Amazon, Pepsico, Chanel, Dr. Jart and more. Beyond in-market growth, she also grows innovation talent – whether for a client company or for her own team, building tightly knit groups with strong innovation capability. In her spare time, Chris loves to experiment. Her favorites have been her ramen pop-ups and in the pottery studio. -
Trevor Larry
Strategy
New York City
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Esther Li
Design
New York City
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Cara Lohman
Strategy
New York City
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Julie Lubbers
Strategy
New York City
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YM
Yi Mao
Design
Los Angeles
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Lindsey Marshall
Strategy
New York City
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Meron Medhanie
Engagement
Los Angeles
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Amanda Medina
Operations
New York City
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Nora Mestrich
Design
New York City
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SM
Stefanie Miltiadou
Engagement
New York City
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EM
Emily Morris
Partner, Engagement
Los Angeles
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Edouard N'diaye
Strategy
New York City
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Marques Oden
Design
New York City
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Caroline Odom
Strategy
Richmond
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Brian Okarski
Design
Los Angeles
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Courtney Perets
Design
New York City
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Aaron Powers
Partner, Strategy
Los Angeles
Aaron Powers is a Partner at SYLVAIN, and leads the company’s business growth in the United States. With a background spanning business strategy, innovation, brand strategy, design and advertising, Aaron specializes in business transformation and bringing consumer-facing brands fully to life. At SYLVAIN, he’s guided the evolution of a diverse slate of key clients, including Spotify, Viacom, Diageo, American Express, BlackRock, L’Oreal and more. Aaron is also the host of SYLVAIN’s weekly podcast, Critical Nonsense. He brings a personal passion for the culinary, music, gaming and pop culture worlds to every project (whether you ask him to or not). -
Sherzad Rahmatian
Partner, Strategy
Amsterdam
Sherry (Sherzad) Rahmatian is a Partner at SYLVAIN. Based in Amsterdam, though a California native, she leads SYLVAIN’s business growth across Europe. Sherry has built her career client-side in the tech industry, most recently with Uber where she led marketing strategy across Europe, Middle East and Africa. At SYLVAIN, she leads key clients including Nike, Uber, WhatsApp and Spotify. Coupled with her background in psychology and a passion for global cultures, Sherry brings a wealth of knowledge on agile thinking, experimentation and fast-growing brands from the tech industry. And when she’s not working, she’s traveling as much as she possibly can, and has touched down in nearly 50 countries. -
Jillian Rosen
Operations
New York City
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CS
Chandler Saunders
Strategy
New York City
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Barry Shafrin
Strategy
NEW YORK CITY
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Tiffany Sia
Engagement
New York City
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Dorothy Smith
Engagement
New York City
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Chloe Sutter
Strategy
New York City
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Alain Sylvain
Founder
Alain Sylvain founded SYLVAIN in 2010 and served as CEO until 2023. His most visionary client work includes projects for the likes of the WNBA, The New York Times, ESPN, Hilton, BlackRock, MoMA, and the ACLU.
Alain was unbending in his convictions and unafraid of calling out the world of business to do better. This remains integral to SYLVAIN’s ethos today. -
Emy Theodorakis
Strategy
Amsterdam
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Jess Vander
Strategy
New York City
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Sheila Villalobos
Strategy
Richmond
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Andrea Villena
Strategy
New York City
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David Volle
Engagement
Richmond
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Tony Vuong
Partner, Operations
New York City
System thinker. Design-driven. Mama bear. These traits along with over 10 years of program management experience, Tony has built his career by tackling a diverse range of projects and initiatives—all at different scales, challenges, and locations around the world. Tony lives for designing organizational systems and processes to help teams work smarter and better. His previous roles in Business Operations and Program Management have strengthened his ability to marry creativity, strategy, and culture to launch new practices and tools.
Prior to joining Sylvain Labs, Tony was Global Program Manager at SYPartners. There, he worked alongside company leaders and projects teams at IBM, Amex, Huawei, OWN, UnitedHealth Group, Campbell’s and AARP in the planning and scaling of various global initiatives. As a fiercely competitive child, Tony dreamt of being a top-level pianist on the pro circuit scene. Yes, this does exist. This passion led him to Syracuse University, where he earned a B.M in Music Industry and Piano Performance.
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Amy Waters
Operations
Richmond