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    hello@sylvain.co

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    Civic News Company

    Revitalizing democracy through the power of local journalism

    At a time when American democracy was under threat, the team behind a network of local newsrooms came to us with ambitions of launching a national news organization: Civic News Company.

    We worked hand in hand to refine the organization’s mission and values so that we could infuse the spirit of the brand into an identity system with the optimism, care, and local expertise evident in their journalism.

    An enamel pin of the Civic News Company symbol
    A journalistic photo of a father and son with the Civic News Company logo set above the image

    All imagery courtesy of civic news company

    An image of a Civic News Company branded bumper sticker that says “Local news, local voices”
    An image of an elderly woman holding up a sheet of paper that is a Civic News Company branded voters guide
    An image of a branded tote bag hanging from a chair
    A gif of three spreads of a Civic News Company annual report
    A photo of a Civic News Company out of home wall of branded posters
    A grid of instagram posts demonstrating the various moves of the visual identity system from photography to typography
    An image of a mural on a brick wall for Civic News Company that showcases the brand colors, logos, and brand messaging

    Work

  • Beautycon

    Reviving a cultural force in beauty
  • Stephanie Hsu featuring on the Kate Spade Spring 2024 Campaign hero shot

    Kate Spade

    Celebrating a new season, with “Time to Spring”

  • The Information

    Evolving a trusted tech insider into a widespread authority

  • American Express

    Democratizing premium membership for small businesses
  • illustrated animation of a ball bouncing on a winding path

    Tech Equity Collective

    A Google initiative accelerating Black genius everywhere

  • Kate Spade

    Establishing the modern era of a New York classic

  • Uber

    Infusing social impact into Uber’s business strategy
  • WNBA logo

    WNBA

    Asserting the WNBA’s rightful place in culture
  • MLS Next Pro

    MLS Next Pro

    Defining a new league to elevate North American soccer

  • Stackabl

    Turning waste into wonders

  • The Mom Project

    Reflecting the full potential of moms at work
  • Andscape Billboard: Andscape, where blackness is infinite.

    Disney

    Launching a global media platform where Blackness is infinite

  • Spotify

    Directing a promising new offering for Spotify

  • Terry Tsiolis

    Reframing beauty for Terry Tsiolis’ collection of open studio portraits

  • Anonymous

    Crafting a more inclusive approach to innovation