Civic News Company 

Revitalizing democracy through the power of local journalism

What we did
  • Visual Identity
  • Brand Narrative
  • Brand Positioning
  • Brand Architecture
  • Creative Strategy

At a time when American democracy was under threat, the team behind a network of local newsrooms came to us with ambitions of launching a national news organization: Civic News Company.

We worked hand in hand to refine the organization’s mission and values so that we could infuse the spirit of the brand into an identity system with the optimism, care, and local expertise evident in their journalism.

An enamel pin of the Civic News Company symbol
A journalistic photo of a father and son with the Civic News Company logo set above the image

All imagery courtesy of civic news company

An image of a Civic News Company branded bumper sticker that says "Local news, local voices"
An image of an elderly woman holding up a sheet of paper that is a Civic News Company branded voters guide
An image of a branded tote bag hanging from a chair
A photo of a Civic News Company out of home wall of branded posters
A grid of instagram posts demonstrating the various moves of the visual identity system from photography to typography
An image of a mural on a brick wall for Civic News Company that showcases the brand colors, logos, and brand messaging