Work
Kate Spade
Celebrating a new season, with “Time to Spring”
Spring is a time for renewal, reinvention, and reawakening. Especially in New York City.
Known for a bold approach to color and optimism, Kate Spade embarked on a journey to celebrate the city’s arrival of spring with its first brand campaign in years. The campaign went beyond seasonal marketing to creatively encapsulate a larger narrative around everyday joy.
With oversized green puffers popping and blossoming into flowers under the first rays of sunshine, “Time To Spring” symbolizes the collective exhale of New Yorkers as the seasons change. The campaign features “Everything Everywhere All at Once” star Stephanie Hsu.
