Work
Kate Spade
Launching the iconic, new Dakota bag
Bold, graphic, and sophisticated, the Dakota bag is the latest offering from Kate Spade New York. The Dakota comes in four fun colorways, and introduces an iconic, new KS clasp.
To celebrate the new bag, we partnered with the Kate Spade team to imagine and craft a launch campaign that captures the personality of the Dakota. The campaign’s core concept takes inspiration from the geometries of modern art and the vibrance of a metropolitan spirit. With that in mind, together we developed both stills and films, bringing the Dakota to life within a playful landscape of moving mobiles, kinetic wall hangings, and towering sculptures that are all reminiscent of the geometric shapes of the new clasp.