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    Kate Spade

    Launching the iconic, new Dakota bag

    Bold, graphic, and sophisticated, the Dakota bag is the latest offering from Kate Spade New York. The Dakota comes in four fun colorways, and introduces an iconic, new KS clasp.

    To celebrate the new bag, we partnered with the Kate Spade team to imagine and craft a launch campaign that captures the personality of the Dakota. The campaign’s core concept takes inspiration from the geometries of modern art and the vibrance of a metropolitan spirit. With that in mind, together we developed both stills and films, bringing the Dakota to life within a playful landscape of moving mobiles, kinetic wall hangings, and towering sculptures that are all reminiscent of the geometric shapes of the new clasp.

    Work

  • Beautycon

    Reviving a cultural force in beauty

  • The Information

    Evolving a trusted tech insider into a widespread authority

  • American Express

    Democratizing premium membership for small businesses

  • illustrated animation of a ball bouncing on a winding path

    Tech Equity Collective

    A Google initiative accelerating Black genius everywhere

  • Uber

    Infusing social impact into Uber’s business strategy

  • MLS Next Pro

    MLS Next Pro

    Defining a new league to elevate North American soccer

  • Stackabl

    Turning waste into wonders

  • The Mom Project

    Reflecting the full potential of moms at work

  • Kate Spade

    Establishing the modern era of a New York classic

  • WNBA logo

    WNBA

    Asserting the WNBA’s rightful place in culture

  • Andscape Billboard: Andscape, where blackness is infinite.

    Disney

    Launching a global media platform where Blackness is infinite

  • Spotify

    Directing a promising new offering for Spotify

  • Terry Tsiolis

    Reframing beauty for Terry Tsiolis’ collection of open studio portraits

  • Anonymous

    Crafting a more inclusive approach to innovation