Kate Spade Spring ‘23
Connecting with new audiences in unexpected ways
Spring 2023 was a pivotal moment for Kate Spade to reconnect with curiosity and optimism—the mindset that defined the brand from the very beginning. With the new season came the opportunity to inspire both younger and new consumers with the personality and character that has always resonated with the brand’s most loyal customers—bringing them together in unexpected moments of provocative storytelling.
As creative partners in collaboration with Kate Spade, we were tasked with the question: how can the brand’s unconventional spirit be emboldened with modern relevance, and solidify its long-standing positioning of curiosity and joy?
“It All Started With”—an idea with a breadth of opportunity inspired by the belief that an adventure can be anything and happen anywhere.