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    Kate Spade Spring ‘23

    Connecting with new audiences in unexpected ways

    Spring 2023 was a pivotal moment for Kate Spade to reconnect with curiosity and optimism—the mindset that defined the brand from the very beginning. With the new season came the opportunity to inspire both younger and new consumers with the personality and character that has always resonated with the brand’s most loyal customers—bringing them together in unexpected moments of provocative storytelling.

    As creative partners in collaboration with Kate Spade, we were tasked with the question: how can the brand’s unconventional spirit be emboldened with modern relevance, and solidify its long-standing positioning of curiosity and joy?

    “It All Started With”—an idea with a breadth of opportunity inspired by the belief that an adventure can be anything and happen anywhere.


  • illustrated animation of a ball bouncing on a winding path

    Tech Equity Collective

    A Google initiative accelerating Black genius everywhere

  • The Mom Project

    Reflecting the full potential of moms at work

  • MLS Next Pro

    MLS Next Pro

    Defining a new league to elevate North American soccer

  • Uber

    Infusing social impact into Uber’s business strategy

  • American Express

    Democratizing premium membership for small businesses

  • Kate Spade

    Establishing the modern era of a New York classic

  • Stackabl

    Turning waste into wonders

  • Andscape Billboard: Andscape, where blackness is infinite.


    Launching a global media platform where Blackness is infinite

  • WNBA logo


    Asserting the WNBA’s rightful place in culture

  • Anonymous

    Crafting a more inclusive approach to innovation

  • Spotify

    Directing a promising new offering for Spotify

  • Terry Tsiolis

    Reframing beauty for Terry Tsiolis’ collection of open studio portraits